Rebranding Surveyors: A New Model for Geomatics Professionals

August 3, 2021
|

4 min read

Surveyor using a surveying pole on a cliff, overlooking a valley and river.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller

At a recent meeting of the Transportation Research Board AKD70 Standing Committee on Geospatial Data Acquisition Technologies a number of state Departments of Transportation (DOT) reported that they were having a major problem attracting  young people to their agencies, particularly in the survey area. With the baby boomers retiring the situation has caused these DOT’s to reach out to universities, community colleges, high schools and even the Boy Scouts to encourage this age group to consider a career in surveying.

This should not come as a surprise to any veterans of the surveying profession as this situation has been brewing for the past ten to 15 years, but it is not only the demographics that are working against the DOT’s, young people, in general see the surveying profession as a math intensive, low paying, low tech career that requires working in difficult weather conditions, often with little opportunity for advancement.

Having been involved with the surveying profession for over 50 years, in general I have found that the surveyor has been his/her own worst enemy. As a group they have resisted the opportunity to take a leadership role with GIS, GPS (GNSS), 3D laser scanning, drones – the list is a long one. This is not the case in other countries where the survey profession is held in high esteem regarding all things related to land management.

One of the key scenarios that has prevented the private sector surveyors from gaining the stature they should have is their willingness to compete on price. Low fees mean low salaries for staff. It is part of a vicious cycle that includes the lack of interest in surveying as a career, which in turn has caused colleges and universities to eliminate courses and survey degree programs. After years of perpetuating this cycle with little leadership from the professional organizations, we now find ourselves with a broken pipeline of young talent that will take many years, if not decades to repair.

As Buckminster Fuller recommends, if we want to change the present situation in the DOTs,  we need to build a new model. That is the goal of this article and hopefully much more discussion to come.

The first step in the proposed new model is adopting a new title for this profession. Instead of surveyor I would like to propose Geomatics Professional. I recently saw a description of the geomatics profession as being responsible for all geospatial activities except boundary (legal) surveys.

That seems reasonable to me. That is there would be boundary surveyors who in most states are regulated by state boards of licensure and geomatics professionals who would have at least a certification process, much like a Certified Photogrammetrist. This will require additional thought and development.

The Geomatics Group in a transportation agency would be responsible for collecting and managing all of geospatial information for their state. Thinking in a more broad sense they would be the experts in location aware applications. They would provide the answer to the “where” question. This would include geodetic control, GNSS, 3D mapping, autonomous vehicles of all kinds, GIS, the Internet of Things (IoT) and more – all things geospatial except legal boundary surveys.

There is a lot more work that needs to be done on this new model. It is likely to take the rest of this decade to make the transition, but it has to be made. The current model is broken. It does not work. It is time for a new model that reflects the digital world we are living in and the future – not the past.

Your thoughts and comments are welcome. gene.roe@lidarnews.com

Get Lidar News in Your Inbox

Weekly updates on lidar tech, geospatial industry news, case studies, and product reviews.

About The Author

Gene Roe - founder of Lidar News

3DSurvey - more than just photogrammetry software
Stitch3D cloud strategy

Recent Surveying Posts

Historic Datum Restoration in Copco Lake, CA

An Attempt to Restore a Basis of Elevation using GNSS,…

March 3, 2026

Topcon Handheld Scanning System Launches

LIVERMORE, Calif. — February 16, 2026 — Topcon Positioning Systems has introduced…

February 17, 2026
Russell White enjoying in-person training with Phoenix Lidar Systems

From Land Surveying to UAV LiDAR: A Surveyor’s Journey

Summary The rise of drone LiDAR and laser scanning technology…

February 1, 2026

Mobile Mapping Italy’s Fiber Network at National Scale

Mobile Mapping Italy’s Fiber Network at National Scale In this…

January 28, 2026

Connected Mining Workflows: Integrating LiDAR and More

Mines function like self-contained cities, generating massive amounts of geospatial…

December 21, 2025

Improving Mini-Prism Accuracy in Total Station Surveys

Written by Robert Greenhalgh (BSc, University of Leeds, UK), a…

July 24, 2025

Popular Posts

NV5 GeoAgent

Get Lidar News in Your Inbox

Weekly updates on lidar tech, geospatial industry news, case studies, and product reviews.

Frontier Precision Unmanned