AR and Laser Projection: A Growing Enterprise Trend

Peter Fretty at Laser Focus World explains that “Augmented reality (AR), virtual reality (VR), extended reality (XR), and mixed reality (MR) have rapidly become buzzwords, leading to a lot of experimentation and excitement about future applications. While the technologies are often lumped together, it is important to note the clear distinctions in underlying technologies and use cases. Of the group, AR has the most realistic potential within the near future in combination with the use of new laser projection technology.”

He continues, “According to Eric Abbruzzese, research director with ABI Research (New York, NY), AR is best defined as any device with a screen that enables pass-through or glanceable digital content, which includes both mobile devices and smart glasses, and within smart glasses this includes mixed reality devices like Microsoft HoloLens and assisted reality devices like RealWear.

When considering AR, the enterprise market started stronger with worker enablement and high value use cases like remote assistance, training, and data capture (for example, real-time capture of audio, images, video, machine/environment data). “This has been true for both smart glasses and mobile devices, with mobile being the dominant device used for AR thanks to cost and ease of integration compared to glasses,” says Abbruzzese. “The smart glasses hardware market is getting more competitive, though, so falling prices and generally greater knowledge and comfort around smart glasses (in both consumer and enterprise spaces) will help spur adoption.””



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