LiDAR Enhances Sustainable Fashion with Virtual Try-Ons

Fashion brands are facing a dilemma in their efforts to promote sustainable fashion. Despite offering more eco-friendly products, high return rates are undoing their noble intentions. On average, one out of every four online apparel purchases in the US gets shipped back, leading to significant CO2 emissions. Virtual try-ons using augmented reality and LiDAR depth cameras can help consumers accurately select items and reduce return rates by up to 64%. Studies have shown that virtual try-ons can make consumers feel more confident and satisfied with their product evaluations.

From an article in Bollyinside by Lila Montgomery.

Sustainable fashion is a farce without virtual try-ons

Fashion brands are offering more sustainable products than ever before, but high return rates are undermining their efforts

On average, one out of every four online apparel purchases in the US gets shipped back, leading to significant CO2 emissions

Virtual try-ons using augmented reality and LiDAR depth cameras can help consumers accurately select items and reduce return rates by up to 64%

Studies have shown that virtual try-ons can make consumers feel more confident and satisfied with their product evaluations

The Problem with High Return Rates

High return rates in the fashion industry are undermining the progress made in promoting sustainable fashion. The transportation of returns generates significant CO2 emissions, posing a threat to environmental sustainability.

The Solution: Virtual Try-Ons

Virtual try-ons using augmented reality and LiDAR depth cameras offer a simple and effective solution to help consumers accurately select items and reduce return rates. Studies have shown that this technology can make consumers feel more confident and satisfied with their product evaluations, ultimately benefiting both consumers and fashion brands.

For the complete article CLICK HERE.